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James River Outdoor Coalition

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Illustration of skeletons paddling, mountain biking, and running beneath a moss-draped swamp creature
● Sponsor the 2026 Race

James River Rush Sponsorship

The James River Rush Adventure Triathlon is a full-throttle celebration of Richmond's wild backyard. You'll see bikes ripping through Buttermilk, runners grinding up climbs, and paddlers smashing through whitewater. Right in the middle of the city, showcasing the beauty and grit of the James River Park System. With solo and team divisions, the event unites athletes, outdoor enthusiasts, and community supporters for an unforgettable day on the river.

Your sponsorship fuels more than competition, it fuels conservation. Proceeds from the James River Rush go directly to the James River Outdoor Coalition (JROC), a volunteer-driven nonprofit founded in 1997. JROC's mission is to improve and protect the James River Park System through projects, advocacy, and education. JROC is a registered 501(c)(3), so the part of your sponsorship above the value of the benefits you receive is tax-deductible. Race entries are valued at $65 each, so a $500 sponsorship that includes one entry is $435 deductible. Your receipt will show your exact amount.

Race Day Nov 8, 2026
Sponsor Levels $100 – $5,000
Proceeds Benefit JROC 501(c)(3)
See Sponsorship Levels Pay by Check
● Sponsor the 2026 Race

James River Rush Sponsorship

The James River Rush Adventure Triathlon is a full-throttle celebration of Richmond's wild backyard. You'll see bikes ripping through Buttermilk, runners grinding up climbs, and paddlers smashing through whitewater. Right in the middle of the city, showcasing the beauty and grit of the James River Park System. With solo and team divisions, the event unites athletes, outdoor enthusiasts, and community supporters for an unforgettable day on the river.

Your sponsorship fuels more than competition, it fuels conservation. Proceeds from the James River Rush go directly to the James River Outdoor Coalition (JROC), a volunteer-driven nonprofit founded in 1997. JROC's mission is to improve and protect the James River Park System through projects, advocacy, and education. JROC is a registered 501(c)(3), so the part of your sponsorship above the value of the benefits you receive is tax-deductible. Race entries are valued at $65 each, so a $500 sponsorship that includes one entry is $435 deductible. Your receipt will show your exact amount.

Race Day Nov 8, 2026
Sponsor Levels $100 – $5,000
Proceeds Benefit JROC 501(c)(3)
See Sponsorship Levels Pay by Check
Levels of Sponsorship

Sponsorship Tiers

Every level fuels the race and the park it runs through. Pick a level to sponsor online, or pay by check with the mail-in form.

Top Sponsor
$5,000

Pipeline Boss


  • Customized Sponsorship Opportunities for Pre-Race, Post-Race & Event Swag
  • Recognition on ALL Event Related Materials including Website / Email
  • Name on T-Shirt & Banner
  • Five Individual Entries into the Race
Sponsor at $5,000
$2,500

Hollywood Hero


  • Recognition on Event Related Materials including Website / Email
  • Name on T-Shirt & Banner
  • Four Individual Entries into the Race
Sponsor at $2,500
$1,000

Buttermilk Blazer


  • Special Recognition on Website / Email Marketing
  • Name on T-Shirt
  • Three Individual Entries into the Race
Sponsor at $1,000
$500

Reedy Creek Rockstar


  • Special Recognition on Website / Email Marketing
  • Name on T-Shirt
  • One Individual Entry into the Race
Sponsor at $500
$250

North Bank Hustler


  • Special Recognition on Website / Email Marketing
  • One Individual Entry into the Race
Sponsor at $250
$100

14th Street Legend


  • One Individual Entry into the Race
  • Honor and Glory
Sponsor at $100

Rather mail a check? Get the mail-in form. Questions about sponsoring? Contact JROC.

Levels of Sponsorship

Sponsorship Tiers

Every level fuels the race and the park it runs through. Pick a level to sponsor online, or pay by check with the mail-in form.

Top Sponsor
$5,000

Pipeline Boss


  • Customized Sponsorship Opportunities for Pre-Race, Post-Race & Event Swag
  • Recognition on ALL Event Related Materials including Website / Email
  • Name on T-Shirt & Banner
  • Five Individual Entries into the Race
Sponsor at $5,000
$2,500

Hollywood Hero


  • Recognition on Event Related Materials including Website / Email
  • Name on T-Shirt & Banner
  • Four Individual Entries into the Race
Sponsor at $2,500
$1,000

Buttermilk Blazer


  • Special Recognition on Website / Email Marketing
  • Name on T-Shirt
  • Three Individual Entries into the Race
Sponsor at $1,000
$500

Reedy Creek Rockstar


  • Special Recognition on Website / Email Marketing
  • Name on T-Shirt
  • One Individual Entry into the Race
Sponsor at $500
$250

North Bank Hustler


  • Special Recognition on Website / Email Marketing
  • One Individual Entry into the Race
Sponsor at $250
$100

14th Street Legend


  • One Individual Entry into the Race
  • Honor and Glory
Sponsor at $100

Rather mail a check? Get the mail-in form. Questions about sponsoring? Contact JROC.

James River Outdoor Coalition seal Mail-In Option

Pay by Check

Prefer paper? Print the sponsorship form, fill it out, and mail it with your check. It asks for the same information as the online checkout.

  1. 1Download and print the sponsorship form.
  2. 2Fill it out and choose your level of giving.
  3. 3Mail the form with your check to the address shown.
Make checks payable to JROC
Mail to
JROC
P.O. Box 297
Richmond, VA 23219
Download the Form (PDF)

Paying by card? Sponsor online instead. It's faster and more secure.

James River Outdoor Coalition seal Mail-In Option

Pay by Check

Prefer paper? Print the sponsorship form, fill it out, and mail it with your check. It asks for the same information as the online checkout.

  1. 1Download and print the sponsorship form.
  2. 2Fill it out and choose your level of giving.
  3. 3Mail the form with your check to the address shown.
Make checks payable to JROC
Mail to
JROC
P.O. Box 297
Richmond, VA 23219
Download the Form (PDF)

Paying by card? Sponsor online instead. It's faster and more secure.

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JROC P.O. Box 297 Richmond, Va. 23219